Bing News is the news aggregator component of Microsoft’s Bing Search Engine.
By default, it displays the latest news and categorizes them into different sections for the user to browse, like most read, breaking news, or category-specific news, from different areas, such as Business, Politics, Entertainment, Sports and Sci/Tech.
It does this by aggregating headlines from various sources, thus being also able display the latest news regarding events of worldwide or local interest, depending on the user’s location and settings, such as presidential elections, worldwide sports events or award ceremonies.
An archive of all past headlines is available to the users, who have the possibility to search for past headlines and articles or to use the search feature to refine their search for headlines among the latest news.
Compared to other news aggregator websites, Bing News is powered by an advanced artifficial intelligence algorithm, thanks to the billions of searches that Bing processes every month. As a conclusion, Bing News aggregates the latest articles and headlines related to the user’s search queries performed on Bing.
Launched in 2009 alongside Bing, and previously called Live Search News, Bing News has gone through different changes in the last decade. RSS support, introduced soon after launched, was one of the first featured added, allowing users to subscribe to a specific news category or search query.
In August 2015, Microsoft added what they call ‘smart labels’ to Bing News for mobile devices, which are tags that the user can click and be redirected to other news stories related to the article they were browsing through.
This came as a response to a research done by Microsoft, which found out that 60% of the people consume news by only reading the headline. Also, in June 2016, Microsoft unveiled Bing News PubHub, which allows website owners to submit their news site for consideration to be included in Bing News.